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WISW - Danielle Martin

Updated: Dec 27, 2022

Women continue to be a force in the world of sports, and we’re here to discuss them further!

Join us for my new blog feature: Women in Sports Wednesday.

On select Wednesdays, I highlight a different badass woman who is making a name for themselves in the world of college or professional sports.

#WISW aims to recognize the achievements of women in the sports industry as well as promote opportunities for younger girls who strive to be just like them one day.

This stacked lineup comes from a variety of backgrounds, work in different sports, and have unique roles. Stay tuned to learn more about these amazing women and their impressive careers in sports.

In the 2 spot... Danielle Martin, the Founder of True Mindsets

Name: Danielle Martin
Company: True Mindsets
Role: Mental Skills/Performance Coach

  • UCLA - History/Communication

Athletic Career :
  • UCLA Division I, Pac-12 Conference (Softball)

  • Professional Surfing

  • Brazilian Jiu-Jitsu

  • Favorite Memory: Professional surfing was amazing, Ucla was life-changing and competing in martial arts, (Brazilian Jiu Jitsu) was great too

What made you pursue a career in the sports industry?

Danielle: I feel like this is purposeful work and it definitely came to me.

Favorite part of your current job?

Danielle: I love having an impact this personal and important in people’s lives. Watching them make progress and maximize their potential personally and professionally is so rewarding

Most challenging part of your current job?

Danielle: Toughest part is when they fall down mentally or have career-ending injuries I can only stand by for. Sports are emotional and when you’re that close to people, you fall with them

What does it mean to you to be a woman in sports?

Danielle: It’s an honor to be an athlete. Having the capability and drive to work in this space is something I’ll never take for granted.

What advice would you give to younger girls who one day want to work in the sports industry?

Danielle: Stay patient, be ready for the grind of what it takes to earn respect in this industry, and have thick skin. Trust your skills and always have a student mentality, and be open to learning.



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